If you have a business or organization, I recommend you blog about it. Here are 5 reasons why you should blog about your products or services. 

1.  SEO (search engine optimization) Search engines are constantly crawling the web looking for new and relevant content.  Blogging is a great free way to increase organic search engine optimization results. 

2.  Attract your target audience. Blogging keeps your business current for your viewers which creates returning visitors.

3.  Announcements, news & events. Blogging is a great way to announce news, events, sales and behind the scenes information. 

4.  Create a conversation.  By using a comments feature, you can create a conversation on your posts.  This is a great way to network.

5.  Authenticity.  Blogging is a great way for readers to get to know you and your business, and feel personally connected.

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