Why you should blog:

Blogging is one of the best ways to increase your search engine visibility and build your online reputation. It can also help you establish yourself as an industry expert, which can help lead to new clients and business opportunities.

How to start a blog:

If you’re thinking about starting a blog, it’s important to understand that there are many different types of blogs. Some focus on business topics (like this one), while others are personal blogs or news sites. Some are very niche-specific while others cover multiple topics.

What should be on your blog?

There are many different “best practices” for what makes up a successful blog post, but we think it all comes down to these five things:

  • A clear title;
  • A compelling intro paragraph;
  • A topic sentence for each paragraph;
  • An actionable takeaway; and
  • An image with an alt tag that describes the content
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