The first step in building a business brand is to create a memorable name. You should consider using your own name or the name of your business, but make sure that the domain name isn’t already taken.
Once you have a name, it’s time to get creative and start creating your logo. Your logo should be simple enough that people can recognize it from across the room, but unique enough to set your company apart from competitors. If you’re having trouble creating something eye-catching on your own, there are plenty of freelance designers who can help you come up with the perfect design for your company.
Your logo should also be used on everything from business cards and stationery to websites and advertisements. Use it consistently so customers know exactly who they’re dealing with when they see it.
Next comes color choice: there are no hard-and-fast rules when it comes to selecting colors for your business brand, but certain colors evoke specific emotions in consumers and therefore shouldn’t be used unless they’re part of your branding strategy. For example, orange evokes excitement while red conveys passion; both of these colors work well in marketing materials aimed at young people with high energy levels because they associate those feelings with products advertised using those colors