Branding tips
Blending in with every competitor?
Branding tips from our design studio, for owners who want to stand out and look consistent without hiring a big agency.
Free worksheet
The Brand-on-a-Page Worksheet
Colors, fonts, voice and the one sentence that explains what you do. Fill it in once, and everything you make starts to look like it belongs together.
- Your one-sentence pitch
- A color and font picker
- How you sound, and how you don't
No spam. Unsubscribe any time.
Tips
Six ways to stand out.
01
Write your one-sentence pitch.
Who you help, what you do and where. If you can't say it in one sentence, nobody else can either.
02
Pick two fonts and stop there.
One for headings and one for reading. Using the same two everywhere makes you instantly recognizable.
03
Choose a small color palette.
One signature color, one dark color for text and a few soft tints. Use them the same way every time.
04
Get a logo that works small.
Your logo has to read on a phone screen and a business card, not just a sign. Ask for a simplified version too.
05
Use your own photos.
Real photos of your team, place and products set you apart from every stock-photo website.
06
Sound like yourself.
Decide how your business talks, warm or formal, playful or plain, and write everything that way.
BRANDING BLOG ARTICLES
Free guide
Is your website full of stock-photo strangers?
The exact photos every business website needs, plus how to get your space, team and products ready for a shoot.
Free guide
The Photo Shot List & Prep Guide
The exact photos every business website needs, plus how to get your space, team and products ready for a shoot.
- The 15 photos every website needs
- How to prep your space and products
- What your team should wear
- Where each photo goes on your site
No spam. Unsubscribe any time.
Free website & listings check-up
Not sure what's wrong with your website?
You know something isn't right, but you can't put your finger on it. Tell us where to look. We'll review your website and your local listings and email you a plain-English list of what's holding you back, plus the three fixes we'd make first.
- Can people find you on Google and in maps?
- Do you stand out, or blend in with everyone else?
- Does it work on a phone, and for people with disabilities?
- Is your website doing real work, or just sitting there?
No obligation. Prefer to talk first? Book a meeting with your designer.