How to Promote Your New Website

by | Sep 15, 2023 | Marketing Tips

Congratulations! Your new website is live, and you’ve taken a significant step toward establishing a powerful online presence for your business. However, the work doesn’t end with the website launch. In fact, it’s just the beginning. To ensure your website gets the attention it deserves, you need to actively promote it. In this blog post, we’ll explore what to do when your new website is launched and where to advertise it for maximum visibility.

Post-Launch Checklist

Website Testing and Optimization

Before you start promoting your website, make sure everything is working flawlessly. Test all links, forms, and functionalities to ensure a smooth user experience. Optimize your website for mobile devices to cater to a wide audience.

SEO (Search Engine Optimization)

Optimizing your website for search engines is crucial for organic traffic. A website isn’t just a “build it and they will come” endeavor; ongoing SEO & promotion is essential for visibility. To DIY, see where to put your URL online below. SunnValley offers some SEO in our hosting and maintenance plans and offers even more in-depth SEO options for comprehensive online success.

where to put your new URL

Business Cards

Include your website URL on your business cards. Whenever you meet potential clients or partners, handing them a business card with your website’s address can leave a lasting impression and encourage them to visit your site.


Add your website link to your invoices and receipts. This is a subtle yet effective way to remind customers of your online presence, especially if they have previously made a purchase from your business.


If you use brochures as part of your marketing strategy, make sure they prominently feature your website’s URL. Brochures are often kept for reference, providing a lasting link to your online content.


If your business uses forms for various purposes, whether it’s for inquiries, subscriptions, or bookings, ensure that your website link is included on these forms. It makes it easy for interested parties to explore your site further.


Physical signs, such as banners, posters, and billboards, can also be used to promote your website. Include your website URL alongside other contact information to reach potential customers who come across your signage.

T-Shirts and Merchandise

If you have promotional merchandise, like t-shirts or hats, consider adding your website’s URL to these items. When your employees or customers wear them, it becomes free advertising for your website.

Email List

Building and utilizing an email list is a great way to share your URL.

where to put your URL online

Social Media

Social media platforms are a goldmine for promoting your website. Create profiles on popular platforms like Facebook, Twitter, Instagram, and LinkedIn. Share engaging content, including blog posts, images, and videos, and encourage your followers to visit your website for more information.

Google Maps and Bing Maps (Local Businesses)

For local businesses, ensuring your presence on mapping services like Google Maps and Bing Maps is crucial. Claim and verify your business listings, and make sure your website link is included. This helps potential customers find you easily when searching for local services.

Local Online Directories

Register your business on local online directories like Yelp, Yellow Pages, and TripAdvisor. These directories often show up in search results and can drive additional traffic to your website. Ensure that your website link is correctly listed in these directories. Here are the top directories to list your business.

get found online

It’s important to understand that immediate results may not come pouring in once your website is launched. Visibility on search engines like Google takes time to develop. Here are some tips on how to manage your expectations, grow your business online, and help people find your website:

1. Content Is King

Consistently create valuable and relevant content for your website. Whether it’s blog posts, articles, videos, or infographics, high-quality content attracts visitors and improves your website’s authority in the eyes of search engines.

2. SEO Is a Long-Term Game

Search engine optimization is a long-term strategy. It can take several months for your website to rank higher in search results. Be patient and continue optimizing your content and website structure for better search engine visibility. Here are the top 10 SEO Hacks

3. Social Media Engagement

Engage with your audience on social media regularly. Respond to comments and messages, and encourage discussions related to your niche. The more you interact on social media, the more likely your content will be shared, leading to increased website traffic.

Backlinks (links from other websites to yours) are a significant factor in search engine rankings. Focus on building high-quality, relevant backlinks through guest posting, partnerships, and collaborations with other businesses in your industry.

5. Monitor and Adjust

Use web analytics tools like Google Analytics to track your website’s performance. Monitor your traffic, user behavior, and conversion rates. Adjust your strategies based on the data to improve your website’s visibility and user experience.

Maintain Your Website

Ensuring your website remains current and secure is vital for its long-term success. Regularly update hosting, software, content, security, and media to maintain optimal performance and safeguard against cyber threats. SunnValley offers hosting and maintenance plans that include updates, performance reports, SEO optimization, security enhancements, content management, image optimization, and much more! This allows you to focus on your business while we handle your website’s technical and promotional needs. With our support, your website will stay fresh, secure, and competitive in the online landscape.

Gain easy access to update your website content with a built-in tutorial for editing, and stay tuned for upcoming in-depth tutorials available through subscription.

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