Introduction
Here is a website case study for Ammonoosuc Campground, situated in the picturesque White Mountains of New Hampshire, is a favored spot for family camping. With its stunning views of Mt. Hale, the Twin Mountains, and Mt. Washington, and its proximity to the Ammonoosuc River, the campground offers a serene retreat for outdoor enthusiasts. Despite its reputation and listings with prestigious organizations like the New Hampshire Campground Owners Association and AAA, the campground’s online presence required a major overhaul to attract more visitors and improve its digital visibility.
Challenge
The Ammonoosuc Campground’s website faced several key challenges. It lacked visibility on search engines, resulting in minimal organic traffic. The existing design was outdated and did not effectively showcase the campground’s unique features. Ammonoosuc’s website did not leverage SEO best practices, leading to poor search engine performance and limited engagement from potential visitors. The website was also not built for mobile. The overall online presence needed enhancement to better reflect the campground’s charm and attract more guests.
Solution
SunnValley provided a comprehensive rebranding and web design that enhanced The Ammonoosuc Campground’s online presence. Our approach included a complete rebranding and a new website designed to improve visibility and user experience.
Custom Website Design
We developed a new, custom website that captures the essence of The Ammonoosuc Campground. The design features high-resolution images and an intuitive layout, making it easy for visitors to explore the campground’s amenities and attractions. Key aspects of the new website include:
- User-Friendly Navigation: Simplified navigation to help users quickly find information about amenities, activities, and booking options.
- Enhanced Visual Appeal: High-quality images and a modern design that highlight the campground’s natural beauty and unique features.
- Streamlined Booking System: An integrated booking system that allows for easy reservations and inquiries.
New Logo and Branding
A new logo and branding were created to give The Ammonoosuc Campground a refreshed and cohesive identity. The logo design reflects the campground’s natural surroundings and family-friendly atmosphere, providing a strong visual representation of the brand. The new branding includes:
- Consistent Visual Identity: A logo that aligns with the campground’s natural setting and appeals to potential visitors.
- Unified Brand Elements: Updated brand colors and fonts that enhance the overall visual appeal of the website and marketing materials.
Hosting and Maintenance
SunnValley took over hosting and ongoing maintenance to ensure the website remains secure, fast, and up-to-date. Our hosting services include:
- Reliable Performance: Fast and reliable hosting to ensure a smooth user experience.
- Regular Maintenance: Ongoing updates and security checks to keep the website functioning optimally.
SEO Strategy
We implemented a comprehensive SEO strategy to improve the website’s search engine visibility. Key components of our SEO efforts include:
- Keyword Optimization: On-page optimization with targeted keywords related to camping in the White Mountains, such as “family camping White Mountains” and “NH campground amenities.”
- Technical SEO: Enhancements to site structure, speed, and mobile responsiveness to support search engine crawling and indexing.
- Content Creation: Engaging content that highlights the campground’s features and encourages bookings.
Choosing Colors and Fonts
We carefully selected colors and fonts that align with the campground’s new brand identity. The color palette and typography were chosen to reflect the natural beauty of the location and create a cohesive look across the website and branding materials.
Results
The comprehensive rebranding and website overhaul resulted in significant improvements and effective small business marketing for The Ammonoosuc Campground. The new website led to a 43.1% increase in direct traffic and a 52.6% increase in organic search traffic. These results demonstrate the effectiveness of our approach in enhancing online visibility and attracting more visitors through improved search engine performance.
Conclusion
SunnValley’s complete solution for The Ammonoosuc Campground, including a custom website design, new branding, hosting, and SEO, has significantly enhanced the campground’s online presence. The successful increase in both direct and organic search traffic underscores the impact of a well-executed rebranding and digital strategy. This case study highlights the importance of a comprehensive approach to web design and SEO in achieving online marketing goals.
For more information on how SunnValley can transform your website and elevate your online presence, contact us today.
