Breathing New Life into a Christmas Tree Farm Website
We are excited to write about the Beloin Evergreens website case study! Beloin Evergreens, a cherished choose-and-cut Christmas tree farm nestled in Northern New Hampshire. Their farm has been a destination for families to create lasting holiday memories for years. However, their online presence wasn’t keeping pace with their vibrant and growing business. Their old website was more of a hindrance than a help. The website was outdated, difficult to navigate, and not mobile-friendly.
The website and brand design no longer reflected the charm and warmth of the farm. The information and photos hadn’t been updated in years. We also added new video footage of the Christmas tree farm. This left website visitors with an incomplete picture of the experience Beloin Evergreens offers. To make matters worse, the site was challenging to find on search engines. This made it hard for new customers to discover the farm during the busy holiday season.
When Beloin Evergreens turned to SunnValley, they were ready for a complete transformation. We set out to create a website that would enhance their online presence. The new website reflects the unique character of their farm and provides an easy, enjoyable experience for customers.
Crafting a Modern, Mobile-Friendly Website
One of the first challenges to address was mobile usability. More and more people use their smartphones to find local businesses. Having a website that works seamlessly on all devices is essential. We designed a fully responsive site that adapts beautifully to any screen size. Responsive design ensures that customers can easily navigate the website whether they’re at home on a laptop or on the go with a smartphone.
The updated design captures the magic of the Christmas season. It has a welcoming layout and festive feel that reflects the warm and joyful atmosphere that Beloin Evergreens is known for. It was essential for the website to feel as inviting as the farm itself, creating an instant connection with visitors.
Bringing Content and Visuals Up to Date
Fresh content and high-quality images brought the new website to life. The farm’s previous website had outdated information and low-resolution photos that didn’t do justice to its picturesque landscape. We added accurate, engaging descriptions of their services, operating hours, and other important details, making it easier for visitors to plan their trip.
High-quality photos were another major focus. Images play a critical role in conveying the charm of a place, and for a Christmas tree farm, this is even more important. Vibrant photos of the farm’s trees, the snowy landscape, and the family-friendly atmosphere now give customers a taste of what they’ll experience before they even arrive.
Improving Usability and Visibility
The structure of the old site made it difficult for visitors to find the information they needed. We reorganized the website to ensure clear and intuitive navigation, helping users quickly locate directions, hours of operation, and seasonal updates.
Search engine optimization (SEO) was another important aspect of the project. The old website struggled to rank in search results, which meant many potential customers couldn’t find Beloin Evergreens online. By optimizing content and metadata, we improved the site’s search visibility, making it easier for families searching for a Christmas tree farm to discover Beloin Evergreens.
Providing Reliable Hosting and Ongoing Support
Beyond the design and development work, we took over hosting and domain management to ensure the website ran smoothly and securely. A reliable website is critical during the holiday season when customer inquiries and visits peak.
Ongoing maintenance is another key part of our relationship with Beloin Evergreens. We work together making sure the updates are made when needed. This keeps the website fresh and functional year-round. This partnership allows the farm to focus on creating memorable experiences for their customers while we take care of the technical details.
The Results
The new website has made a noticeable impact on Beloin Evergreens’ business. Families can now easily navigate the site to find everything they need, from directions to information about the farm’s services. The website is also performing better in search engine rankings, bringing in new customers who might not have found the farm before.
The updated design, fresh content, and improved usability have created a website that reflects the warmth, charm, and professionalism of Beloin Evergreens. It’s not just an online presence—it’s a vital tool for growing their business and sharing the joy of the holiday season with their community.
Linda Beloin, one of the owners, shared her satisfaction with the process, saying, “We have been doing business with SunnValley and Roxanne for a few years. We are very pleased with our web design and the graphics. We plan on doing business with her for as long as we can.”
At SunnValley, we believe that every business deserves a website that truly reflects its values and mission. If your website is outdated, difficult to use, or not bringing in the customers you need, SunnValley is here to help. Let’s create a website that tells your story, grows your business, and connects you with your audience in meaningful ways.