Choosing a New Business Name
Last year, 2017 was my first full year in the new studio located at 232 Main Street Colebrook, NH. It was also the year I changed the business name from Sunny Valley Creations to Sunnvalley. After 2 years of researching business names Sunnvalley was created. This name combines parts of our old name into one word that is unique to my brand.
I didn not want to use my personal name or a geographic name. I also didn't want the words graphic, web, design, or photography to stand out more than each other.
I wanted a name that is easily recognizable! Both studios located in the Connecticut River Valley, this is where the word "valley" comes from. There are several reasons why I chose the word "sun". The word “sun” has a positive connotation. It’s also one syllable. It is easy to say, hear, spell and remember. This is key for a good business name.
One final challenge was researching the name and phrases online, and finding a name that was affordable to register as a domain. Some other names that I chose were good but the domains with the .com were thousands of dollars, and there were plenty of other companies using the same business names and modifying the domains. This can be confusing for a consumer and doesn’t make a business name unique at all! I am very happy with my new business name and Sunnvalley paired with the word "studio" has a good ring to it!
Moving forward into 2018, I hope to continue my branding efforts by using our new logo and brand colors on all of our marketing materials and updating all of my social media and directory listings. Wish me luck!