If you have a business or organization, I recommend you blog about it. Here are 5 reasons why you should blog about your products or services.
1. SEO (search engine optimization) Search engines are constantly crawling the web looking for new and relevant content. Blogging is a great free way to increase organic search engine optimization results.
2. Attract your target audience. Blogging keeps your business current for your viewers and creates repeat traffic.
3. Announcements, news & events. Blogging is a great way to announce the news, events, sales or behind the scenes information about your business.
4. Create a conversation. By using a comments feature, you can create a conversation on your posts. This is a great way to network.
5. Authenticity. Blogging is a great way for readers to get to know you and your business, and feel personally connected.
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