Resources
These are free resources for branding and marketing your business or organization.
Are you proud of your website?
Are you proud of your website, or do you know it needs work? Let’s be honest: if you know your website isn’t doing your business any favors, everyone else knows this as well. Maybe it was thrown together years ago when you just needed something to get online, or a…
I Have a Website—Now What?
You finally launched your website. Cue the confetti cannons! Whether you hired a designer, DIY’d it with caffeine and tutorials, or spent weeks refining it to perfection, having a live website is a big deal. It’s your online home, your digital storefront, your 24/7…
I Have a Logo—Now What?
So, you finally have a logo. Woohoo! This is a big moment. You’ve officially graduated from “thinking about it” to “legit business owner,” and that little icon or wordmark is the visual stamp of your brand. But now that it’s sitting in your inbox (probably in a folder…
How Google Gemini and Copilot Are Changing Search
The way people search online is evolving faster than ever. Traditional search engines used to rely mostly on keywords, but now, AI-driven platforms like Google Gemini and Microsoft Copilot are transforming the way we discover and access content. As search technology…
Link Building for SEO: Why It Matters and How to Do It Right
If you’re trying to improve your website’s visibility on Google, you’ve probably heard about the importance of SEO. While many aspects of search engine optimization play a role in your ranking, link building for SEO remains one of the most…
Blogging Best Practices in 2025: What Works, and What Doesn’t
The Blogging Game Has Changed (Again!) If you’ve been blogging for a while, you know the landscape shifts constantly. What worked five years ago might not cut it today. Google’s algorithms evolve, people’s attention spans shrink, and the way we consume content keeps…