A brand is made up of the tangible and intangible factors that make up your business. These factors include:
Name. The name you choose for your business can have a huge impact on how people perceive it. A memorable name, one that’s easy to spell and pronounce, will help customers find you online. If a customer has difficulty finding your business online, they might think twice about doing business with you.
Logo. Your logo is the main visual element of your brand identity. It should be simple enough for people to recognize at a glance but memorable enough for them to remember later on.
Colors. Color psychology plays an important role in how people perceive your business — which colors are appropriate for different industries? For example, if you own a bakery and use bright red in your branding materials, people might think that your pastries are too sweet or unhealthy (even if they aren’t).